Why You Need a Blog Marketing Content Calendarįorecasting: A content calendar enables you to focus on what’s ahead instead of down at your feet for your next step. Without it, your content marketing process is reduced to an inefficient guessing game that usually results in inaction. If you follow it, you and your team will stay on track and be ahead of schedule. If your content strategy is the vehicle that drives your marketing, your content calendar is the road map that’ll get you where you want to go.
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